Human-Centric Business, Service
and Product design

Leonardo Arrata Donadel is a strategic designer specialized in Digital Business, Service and Product design Let’s create something together

Latest Work

Designing a B2B Portal for Customs Storage

Designing a B2B Portal for Customs Storage

Design Research Latest Product Design
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Improving UX for Insurance Platforms

Improving UX for Insurance Platforms

Design Research Latest Product Design
Show project
Credit card, temporal and permanent block

Credit card, temporal and permanent block

Design Research Latest Product Design Service Design
Show project

Design at heart:
Creating with empathy and purpose, crafting solutions that truly connect and inspire.

Business & Strategy Design

Business design service combines creative problem-solving with business strategy to craft innovative, customer-focused solutions. By aligning your offerings with market needs, we ensure they’re not just desirable but also profitable and practical—driving sustainable growth and a competitive edge.

Service Design

Service design creates seamless, user-centered experiences by designing and optimizing the systems, touchpoints, and processes that bring your service to life. It ensures every interaction delights customers while driving efficiency and value for your business.

Product design

Product design transforms ideas into innovative, user-centered solutions that combine functionality, aesthetics, and market appeal. From concept to launch, we craft products that delight customers and drive business success.

Design Research

Design research uncovers deep user insights, driving informed decisions and innovative solutions. By understanding real needs and behaviors, we create designs that truly connect with your audience and achieve measurable impact.

Services

Business Design

  • Business Model Innovation
  • Market and User Research
  • Service Design
  • Prototyping and Testing
  • Strategic Planning
  • Operational Design
  • Brand Strategy Alignment
  • Digital Transformation Consulting
  • Change Management Support

Service Design

  • Customer Journey Mapping
  • Touchpoint Design
  • Persona Development
  • Blueprinting
  • Experience Prototyping
  • Process Improvement:
  • Co-Creation Workshops
  • System Integration
  • Service Implementation Roadmaps
  • Feedback Systems and Iteration

Product Design

  • Ideation and Concept Development
  • User Research and Insights
  • Wireframing and Prototyping
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Industrial Design
  • Design for Manufacturing (DFM)
  • Testing and Validation
  • Design System Development
  • Launch Support

Design Research

  • User Interviews
  • Ethnographic Research
  • Surveys and Quantitative Studies
  • Usability Testing
  • Contextual Inquiry
  • Journey Mapping
  • Persona Development
  • Card Sorting and Information Architecture
  • Trend Analysis and Future Forecasting
Collaboration

Let’s talk.

Contact Us

I’m multidisciplinary designer, scientist and technologist who are excited about unique ideas and help companies to create amazing solutions by crafting business, service and product design.

Design Research Latest Product Design
May 9, 2025

Designing a B2B Portal for Customs Storage

Designed a B2B self-service portal for a customs storage company to improve transparency, reduce manual processes, and give clients real-time access to their stored…

  • Strategy

    Product strategy, UX Strategy, Information Architecture Strategy

  • Design

    RFP Designer Consultant, Product Designer, Design Researcher

  • Client

    Anonymized

  • Role

    RFP Designer Consultant, Product Designer, Design Researcher

View Project
Design Research Latest Product Design
April 15, 2025

Improving UX for Insurance Platforms

Redesigned the mobile app and corporate portal of an insurance provider to improve usability and service access. Focused on simplifying key user actions and…

  • Strategy

    Product, Research

  • Design

    Product Design, Design Research, UX Design & Prototiping, UI Design

  • Client

    Anonymized

  • Role

    RFP Designer Consultant, Product designer, Service Designer, Human Centric Design Consultant

View Project
Design Research Latest Product Design Service Design
November 29, 2024

Credit card, temporal and permanent block

Banco Pichincha, one of Ecuador’s largest banks, is focused on enhancing its customer service model by increasing the product capabilities enabling them to self…

  • Strategy

    Product, UX, Service Design

  • Design

    UX/UI, Service Design

  • Client

    Banco Pichincha

  • Role

    Senior Product Designer

View Project