Kamina, financial prevention and education startup

Kamina is a prevention tech platform that enhances financial well-being by partnering with institutions to create an inclusive ecosystem. It provides financial education, projection tools, and early alerts to prevent debt and improve habits, reducing delinquency and promoting financial inclusion

Task

Lead the design and development team from concept to go-to-market strategy

  • Strategy

    Business, Service, Product, Research

  • Design

    Business Design, Product design, Design Research,

  • Client

    Kamina

  • Role

    Head of Product

Empowering Users and Customers for Financial Well-Being

At Kamina, we focus on understanding the needs, behaviors, and challenges of our users and customers to deliver tailored solutions that enhance their financial well-being. Through education, personalized tools, and actionable insights, we empower individuals to take control of their finances while fostering stronger, more meaningful connections with financial institutions.

Jobs to be done - Stakeholder Persona

Data Drive Profiles - The Decision Lab

Customer needs

People Financial Lifecycle

Driving Business Growth Through Strategic Innovation

At Kamina, we partner with financial institutions to create solutions that address key challenges such as reducing delinquency and improving revenue streams. Through tailored pricing strategies, data-driven insights, and compliance-focused solutions, we help businesses align their objectives with impactful and sustainable financial practices

Mission and vision

Platform Business Model Canvas

Kamina Care Program

Value proposition & the exchange model

Pricing Inicial models

Innovating Financial Services Through Strategy, Design & Technology

At Kamina, we craft product strategies and development approaches that prioritize user needs and business objectives. By combining cutting-edge design with data-driven insights, we create impactful solutions that enhance financial well-being, streamline processes, and deliver measurable value for both users and financial institutions

Mobile App

Product Strategy

Kaminante State model

Activation Experience

Retention & Engagement status

Kamina learning ride

Gamification rewards

Use Cases

User Journey

Kamina Experience

User Story Mapping

Strategic Roadmap

Building Robust Technology for Financial Innovation

Kamina’s technology framework is designed to support scalable, secure, and efficient solutions. With a focus on robust architecture and advanced capabilities, we enable the seamless integration of tools like AI-driven insights, data analytics, and user-centric platforms. This foundation ensures the reliability and performance needed to drive impactful financial outcomes. The technological development was supported by Tikin

Kamina Tech @ Core

Platform modeling

Platform architecture

Human-Centric Data Strategy for Financial Empowerment

At Kamina, we combine data strategy with human-centric design to create solutions that are both insightful and actionable. By leveraging behavioral data, advanced analytics, and user-focused methodologies, we deliver personalized experiences that drive better financial decisions and foster long-term well-being. This work was done together with Diversa Studio

Human Center-AI

Data Strategy

Debt Management Model

Data Flow

Data Journey

Data mapping

AI-ML LLM Models

Knowledge base

Let’s collaborate

Send me an email,
to discuss a new project.

I’m multidisciplinary designer, scientist and technologist who are excited about unique ideas and help companies to create amazing solutions by crafting business, service and product design.