bbluue, emotional memories app
BBluue was a startup focused on enhancing people’s well-being through technology. In an era of rapid advancements in internet technology, there’s a growing need for meaningful ways to share emotions and memories digitally. BBluue aimed to bridge this gap, enabling individuals to connect, exchange cherished moments, and preserve those shared memories in ways that reflect genuine care and connection.
Task
Lead the design and development of the startup aiming to improve people well-being
With the rise of social media and cloud providers, people struggle to keep their visual, audio, and video memories centralized and secure. As a result, much of the content they create becomes publicly accessible and dispersed. This overwhelming amount of information, often filled with unnecessary or less meaningful moments, is lost in the vastness of the internet. However, studies show that sharing meaningful memories and moments with those you care about is far more significant for personal well-being, emphasizing the need for better solutions to preserve and nurture these connections.
Enabling people to share and interact with memories through audio and images, this platform fosters meaningful connections. Users can respond not just with a simple like, but with thoughtful comments that, over time, become part of a shared memory accessible to others based on customizable permissions. Ownership of these memories can be shared among individuals featured in the content, creating a collaborative and personal way to preserve and cherish meaningful moments.
The website was as a key part of a go-to-market strategy because it’s powerful tool to connect with the audience, showcase the value, and drive action. The well-crafted website communicate the brand’s purpose, provides a seamless user experience, and guides visitors toward meaningful engagement, whether it’s learning about the offering.
I’m multidisciplinary designer, scientist and technologist who are excited about unique ideas and help companies to create amazing solutions by crafting business, service and product design.