hello,

I'm Leo Arrata Donadel, designer at heart

With over 20 years of experience, I have dedicated my career to designing impactful, human-centered solutions across a wide range of industries. My expertise spans digital products, physical experiences, services, and business strategies, combining creativity, strategic thinking, and advanced technology to address complex challenges effectively. I excel at aligning user needs with business objectives to deliver innovative, measurable outcomes.

Outside of work, I find inspiration in the outdoors—through mountain biking, soccer, trail walking, and connecting with nature. These experiences fuel my creativity and reinforce my belief in the importance of meaningful, purpose-driven design.

This blend of extensive professional experience and a deep sense of curiosity drives me to create solutions that not only solve problems but also inspire and deliver lasting value.

Capabilities

Design at Heart

01.

Business Design

Business design service combines creative problem-solving with business strategy to craft innovative, customer-focused solutions. By aligning your offerings with market needs, we ensure they’re not just desirable but also profitable and practical—driving sustainable growth and a competitive edge.

02.

Service Design

Service design creates seamless, user-centered experiences by designing and optimizing the systems, touchpoints, and processes that bring your service to life. It ensures every interaction delights customers while driving efficiency and value for your business.

03.

Product Design

Product design transforms ideas into innovative, user-centered solutions that combine functionality, aesthetics, and market appeal. From concept to launch, we craft products that delight customers and drive business success.

04.

Design Research

Design research uncovers deep user insights, driving informed decisions and innovative solutions. By understanding real needs and behaviors, we create designs that truly connect with your audience and achieve measurable impact.

Latest Work

Protected: Credit card, temporal and permanent block

Protected: Credit card growth strategy & status design

Protected: Kamina, financial prevention and education startup

Collaboration

Let’s talk.

I’m multidisciplinary designer, scientist and technologist who are excited about unique ideas and help companies to create amazing solutions by crafting business, service and product design.

Protected: Credit card, temporal and permanent block

Banco Pichincha, one of Ecuador’s largest banks, is focused on enhancing its customer service model by increasing the product capabilities enabling them to self…

  • Strategy

    Product, UX, Service Design

  • Design

    UX/UI, Service Design

  • Client

    Banco Pichincha

  • Role

    Senior Product Designer

View Project

Protected: Credit card growth strategy & status design

Banco Pichincha, one of Ecuador’s largest banks, is focused on enhancing its customer service model by reducing the 27,000 monthly call center inquiries about…

  • Strategy

    Product, UX, Service Design

  • Design

    Design Research, Jobs to be done, UI/UX Design, Workshops facilitation, Usability Testing, Wireframes, Prototypes

  • Client

    Banco Pichincha

  • Role

    Senior Product Designer

View Project

Protected: Kamina, financial prevention and education startup

Kamina is a prevention tech platform that enhances financial well-being by partnering with institutions to create an inclusive ecosystem. It provides financial education, projection tools,…

  • Strategy

    Business, Service, Product, Research

  • Design

    Business Design, Product design, Design Research,

  • Client

    Kamina

  • Role

    Head of Product

View Project